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Holly Herndon, Holly +

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An AI tool that is revolutionising music

Holly+, an AI powered instrument that allows people to sing in her own voice. Allowing others to make music with her voice

You must check out this tool, not only is it a seriously cool tool, Holly Herndon is a driving force for reclaiming agency and creative autonomy. If AI voice generating tools are allowing anyone to sing like their favourite musicians then she argues it is more crucial than ever to give artists the power to determine what happens to the likeness of their voice.  In Holly+, by recording a variety of phrases in her entire vocal range, the AI is then able to learn and replicate the sonic properties of a specific sound, generating entirely new vocals that mirror Herndon’s unique style - a process she refers to as ’spawning’.

By giving everyone access to this, she is paving a way in which artists can monetise from this. Taking back control and eliminating the fear of being syphoned out of a job. Whether you’re musical or not, it is fascinating to see how this works and opens up the doors of creativity from all angles.